Selected Work
Nine years, 25+ countries, 50+ global brands. The throughline: ideas that connect emotionally, hold up commercially, and ship through teams built to sustain both.
DDB · Copywriter to Creative Director
Copywriter → Creative Director
From Copywriter to Creative Director in six months, running the team's operations for British American Tobacco across five markets in one of the most regulated industries in the world.
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Cannes Lions Shortlist 2023Corona Island
The world's first single-use-plastic-free island, built as a brand experience.
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A Creative Design Team, Built From Zero
Hired to build a U.S. e-commerce company's in-house creative function from nothing: the team, the process, and the system it runs on.
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Pernod Ricard Americas
Internal brand experiences that reconnected LATAM and U.S. teams when the organization needed it most.
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Nestlé J.Pedia
A digital-first medical summit that reached young paediatricians across 23 countries.
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Coca-Cola / FEMSA
Endomarketing and external activations across the Coca-Cola and FEMSA ecosystems, won pitch by pitch.
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Syngenta LATAM
Turned a large-scale agricultural convention into an immersive brand experience for 900.
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Trendy Elders
A body of work that reconnected Colombia's pensioners with their bank, from a digital fair in pandemic to a neighborhood park inside a financial fair.
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