DDB · Copywriter to Creative Director

I joined DDB Colombia as a Copywriter in the Relationship Marketing unit. The account was British American Tobacco: five markets, and a category where every word is regulated.

Strategic thinking grew the account and the business performance. Client satisfaction moved from 5.5 to above 9, and the work moved me from Copywriter to Creative Director in under six months, the fastest advancement in the team.

I directed the team's operational flow and defined its way of work: the deployment, improvement and optimization of internal operations across all five markets. That structure earned the team a first. We became the first unit in the business to take client briefs into festival arenas, contributing to DDB's regional and global Creative Summits and co-developing award-focused proposals with clients from multiple industries and countries.

Client satisfaction index from 5.5 to 9+. Promoted to Creative Director in under six months. Five regulated markets. First team in the unit competing for Cannes Lions and Effie under real client briefs.