Syngenta LATAM
Turned a large-scale agricultural convention into an immersive brand experience for 900.
Syngenta wanted more than an annual meeting. They wanted an experience that inspired alignment, innovation and pride, for nearly 900 people from across LATAM.
I directed the full experience, from staging and content flow to the thematic storytelling that held it together.
Every touchpoint, from scenography to on-site communication, carried one story: Syngenta's vision of sustainability and growth. We paired corporate rigor with creative energy, so a logistically complex convention still felt emotionally resonant. Strategy in the sessions, human connection in the moments between.
900 attendees across LATAM. Full creative integration of staging, scripts, AV content and storytelling. Post-event feedback positioned Syngenta as a thought leader in agricultural innovation.
A convention is a narrative with a floor plan. Design the story first, and the logistics carry meaning instead of just people.
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Role: Creative Director · INMOV