Syngenta wanted more than an annual meeting. They wanted an experience that inspired alignment, innovation and pride, for nearly 800 people from across LATAM.

I directed the full experience, from staging and content flow to the thematic storytelling that held it together.

Every touchpoint, from scenography to on-site communication, carried one story, developed as a single thematic concept: Syngenta's vision of sustainability and growth. We paired corporate rigor with creative energy, so a logistically complex convention still felt emotionally resonant. Strategy in the sessions, human connection in the moments between.

800 attendees across LATAM. Full creative integration of staging, scripts, AV content and storytelling. Post-event feedback positioned Syngenta as a thought leader in agricultural innovation.