Nestlé J.Pedia

Nestlé Health Science wanted to connect with the new generation of paediatricians across 23 countries, with robust scientific content and expert panelists, at a moment when in-person congresses had stopped. The content had to adapt across cultural and social differences without diluting the science: child nutrition, development, and real collaboration between paediatricians and the brand.

I directed the experience, the creativity, the visual worlds and the narrative flow of J.Pedia, a digital-first summit staged in 2022 and again in 2023.

We built the summit as a product, not a broadcast. Scientific rigor set the content, experience design set the format, and a digital-first architecture let it scale across markets without diluting the medicine.

More than 5,000 registered, up 117 percent year over year. Over 4,000 live viewers, across 23 countries. 168 scientific papers submitted, 14 award winners. 99 percent program fulfillment, with 80 percent of attendees rating the experience excellent or recommendable.

Rigor and experience are not a trade-off. Hold both, and specialist content earns a mass audience.